Friday, 27 May 2011

Choosing your blog statistic tracker

Many Web analytics tools are available to bloggers. Some are provided free whereas others have a cost. Take some time to research the various Web analytics providers to find the one that offers you the functionality you want at the price you’re willing to pay.

Most Web analytics tools integrate with your blog through a simple copy-andpaste procedure. You register for an account, enter information about your blog, and a snippet of code automatically generates that you copy and paste into a new HTML/JavaScript gadget on your blog.

It’s a simple process but one that helps your blog to grow immensely. Several free Web analytics tools provide sufficient data and functionality for typical bloggers. Following is an introduction to several popular Web analytics providers that offer a variety of free blog statistic tracking services.

Google Analytics

Google Analytics integrates seamlessly with Google Blogger, as you’d expect. It’s considered one of the best blog statistic trackers because it provides comprehensive information to users at no charge. You can create custom reports and even track advertising and promotional campaigns.


StatCounter delivers basic blog statistics to users for free. However, the free version of StatCounter displays only the last 100 visitors to your blog in its statistics. This may or may not be adequate for you depending on your goals for your blog and the level of tracking detail you want. StatCounter also offers a package that delivers additional data and functionality for a fee.


FreeStats provides a variety of reports for bloggers to analyze their blog traffic patterns. As the name implies, FreeStats is available for free.


SiteMeter offers a basic amount of blog statistics for free, but only displays information about the last 100 visitors to your blog (similar to StatCounter). Depending on your requirements, this might not be enough for you. SiteMeter also offers a package that provides more information and data for a fee. Some of the blog statistic trackers and tools available to you online are not compatible with blogs hosted through Blogger (meaning they have a Blogspot extension in the URL). Hosting your blog on a third-party server gives you

maximum control and provides access to the widest array of blogging tools, including blog statistic trackers. You can read more about third-party blog hosting.

The Web analytics tool you choose is entirely up to you. In fact, you might want to test the free versions from multiple providers to compare their offerings and find the one that works best for you. If you require more robust statistics, you might want to consider upgrading to a package that provides more features and functionality for a fee. However, most bloggers find the free tools adequate.


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